Web Design is part listening to clients, and part offering comprehensive design to meet requirements. My process includes:
- Gathering requirements and understanding the needs of your business and users
- Building a iterative and collaborative design process
- Incorporating branding, messaging and communication into the design
- Ensuring business goals are met
- Delivering on time on budget
When it comes to speeding up a website, I’ve got a variety of tools I employ to assist. There are countless reasons that having a fast website is important, aside from Google including loading time as critical to how they rank your site.
I can improve site speeds by utilizing the following:
- Scaling and compressing images appropriately
- Implementing a Content Delivery Network (CDN)
- Leveraging and configuring server caching
- Minifying HTML, CSS, and JS files
- Optimizing servers
- HTTPS/2 Pushing
Marketing / SEO
At the heart of marketing is reaching you’re target segment with a clear and concise narrative. This includes building communication strategies, social media, focus group analysis, and marketing plans.
SEO is forever evolving and I continue to stay plugged in to the changes. From Google’s push to the semantic search to Mobile Indexing first, I help clients ensure their sites grow from organic search.
I can improve Google Domain Authority rankings through the following:
- Increasing website speed
- Building a plan for creating inbound links
- Establishing a social media strategy
- Identifying and targeting specific keywords
- Converting a site to HTTPS (Google is going to be requiring this in future versions of Chrome)
- Implementing an SEO strategy on the entire site
As of 2017, mobile traffic has outpaced desktop traffic. Mobile continues to grow as smart phones and tablets dominate the market. I ensure that websites are responsive for mobile and are optimized for Google search.
I can increase your mobile presence by:
- Ensuring your site is mobile compatible
- Implementing a mobile responsive theme
- Installing and managing Accelerated Mobile Pages (Google has adopted a standard for all webpages and it affects page ranking results).
- Optimizing all content, including a eCommerce stores for mobile
Small Business Consulting
I love working with small businesses. From building business plans to laying the groundwork for a startup, small businesses can thrive with a little outside energy. My experience with small businesses includes:
- Developing a technology roadmap
- Business model development
- Leading creativity and innovation sessions for new product development
- Project Management
- Generating sales goals and targets
- Establishing marketing plans